It’s Our 10th Anniversary!

Having children with food allergies has led me down a road I never envisioned but I wouldn’t change it.  There are many peaks and valleys and many bumps in this road, both as an allergy mom and as an entrepreneur but it is a road rich with amazing sights and people I’ve been grateful to meet along the way.

When I made those first granola bars in my home-based certified kitchen as Nonuttin’ Foods way back in 2004, I had big hopes and dreams.  But my biggest mission was helping families just like mine.  That mission hasn’t changed today 10 years later although the time has absolutely zipped by.

We’re still a small company with family members almost outweighing the non-family members on staff.  But those staff members we have feel like family too because they’re just so dedicated to our mission.

And we’ve had amazing customers over the years who have been so wonderful with spreading the news about our products and providing feedback and support even through some of our darkest times when events beyond our control had me wondering if we’d be able to survive to fight another day.  Thank you for giving me the opportunity to earn your trust.

In the past 10 years, we’ve had many changes and events with the name change to Libre Naturals in 2012 being just one of them.  Along the way, we’ve brought out new products, got certified gluten free, got rid of soy and sesame to be free of all top 11 food allergens, ventured into countries outside of North America, manufactured for other companies, joined the social media frenzy (we’re even on Pinterest now!) and been part of big events like the Vancouver Olympics and even appeared on the Martha Stewart Show.  Whew!

So what do the next 10 years hold?  Well, we’ve got plans but I’m sure you’ve heard the quote attributed to Woody Allen, “If you want to make God laugh, tell him about your plans.”

In early 2015, we’ll be moving into a new leased facility that is being built right now exactly for our needs at the highest sanitary standards.  After that, we hope to fully complete our name switch so that all products are labelled Libre Naturals although saying goodbye completely to Nonuttin’ will be an emotional wrench for me.  We’ve got many ideas for yummy products that we hope you’ll love as we continue to grow in a steady way that is healthy for our family company.

As for the last 10 years?  Well, that calls for a celebration!  Join us this month for our 10th anniversary sale starting September 1 and ending September 10th.  For the entire month of September, you can enter our 10th Anniversary Sweepstakes for a chance at 5 different prizes with the grand prize being granola bars for a year!  Not only can you enter yourself but you’ll be rewarded with extra entries when you share with friends and family who then enter too.

And let me say one more time, thank you.  Thank you for your faith in the big idea I had that came to fruition 10 years ago in August 2004 and continues 10 years later because of you.  Every one of us has the opportunity to make a difference in the world and your support has made all the difference in mine.


Alana Elliott is the Founder and President of Libre Naturals (formerly Nonuttin’ Foods), a gluten free and allergy friendly food company she founded in response to her family’s many food allergies and immune disorders.  Please check out Libre Naturals at: